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March 6, 2006 9:15 PM

Print Advertising Rates

Printed Display Advertising Rates monthly

FRONT COVER 1 photo
(includes 1/2 page on page 3, color & internet) $210
CENTER FOLD . $265 BUSINESS CARD copy ready $35
INSIDE FRONT COVER 2 photos $140 FULL PAGE 2 photos $120 HORSEMAN'S DIRECTORY 1 year (listing appears monthly) $89
BACK COVER 2 photos (includes color) $185 HALF-PAGE 1 photo $80 HORSE FOR SALE 1 month (additional month $22) $35
INSIDE BACK COVER 2 photos $140 ONE-FOURTH PAGE 1 photo $55 WEANLING/YEARLING SHOWCASE 1 photo $35

ADD TO ABOVE RATES:
$5.00
for each additional photo per ad
$20.00 for one color on any size ad

Please telephone if you have any questions
about charges for display advertisement makeup

Display Ads
Ads containing graphics, photos or special text. We can make up your ad professionally from your graphics, photos and copy. There is no additional charge for this service so your ad does not have to be "camera ready." Just sketch out your rough draft neatly and give us directions; we will do the rest. We do not accept proofs or negatives. If you prefer to submit "camera ready" artwork, please note that we require your ad to be printed with a laser printer, inkjet output is not acceptable.

Classified Advertising
$4.50 for 25 words or less. Mailed in ads are accepted with your good check. Or phone in your ads with your credit card at (509) 922-3456 or 1-800-326-2223.

Electronic Ad Submission
We accept ads electronically, via the Internet in Adobe Acrobat PDF format. Please ensure that all photographs are 160dpi and balanced for newsprint output. If you have any questions about electronic files, please call us.

Photographs
Please mail carefully in a cardboard insert or protective mailing envelope. Place your name on the back of each photo. Photos will be returned if accompanied by a self-addressed, stamped, mailing envelope. Please do not cut or crop photos. If you wish to submit photographs electronically, we accept .jpg, .tif or .eps files at 160dpi. Please note that inkjet prints and color laser copies do not reproduce as well as true photographs.

Distribution
Over 7100 copies of Horse Previews are distributed monthly in Washington, Idaho, Oregon, Montana and British Columbia. Pick up your FREE copy early at your western, tack, feed, farm & horse supply stores. Normal distribution is the first Thursday of each month.

Special Position
All ads are positioned run of paper (ROP) at standard rates, without preference. Ads requesting premium or specific position other than ROP will incur an additional 15% charge.

Deadline
All ads must be received by the 15th of the month to be published in the next monthly magazine.

Electronic Edition
Portions of Horse Previews Magazine are distributed electronically on the World Wide Web the first Thursday of every month.

Our web site can be found at:
http://www.horse-previews.com

You can also contact us through e-mail at Horsepreviews@exchangepublishing.com - Ask about rates.

Subscriptions
$
20 per year United States; $24 per year Canada;
$
40 per year International.
Payment must be enclosed.

Payment by your personal check or money order must accompany all mailed in advertisements. Please type or print your ad neatly. We are not responsible for accuracy from handwritten copy. Horse Previews will not be responsible for misinformation, misprints, typographical errors, etc., herein contained. We reserve the right to edit, alter, or refuse any advertising or articles for publication. Neither Horse Previews nor its advertisers intends prejudice because of age, creed, disability, origin or sex. Reproduction without permission is prohibited. All rights reserved (c)2006 Horse Previews Magazine, P.O. Box 427, Spokane, WA 99210-0427

Revised January 2006

Horse Previews Magazine is a monthly All Breed Horse Publication featuring informative articles, a Calendar of Events, Youth of the Month and listings of Horse Clubs & Organizations. In addition, Horse Previews Magazine features a different breed each month, catering to a wide variety of horse lovers.

Horse Previews is locally owned and operated by The Exchange Publishing in Spokane, Washington, U.S.A. It's regional shopper, The Exchange Nickel Want Ads, is published weekly in print and electronic editions and distributed throughout five counties in Easten Washington. The Exchange is a proud member of Pacific Northwest Association of Want Ad Newspapers (PNAWAN).-December 1994


3/6/06 9:15 PM