Advertising Rates Print E-mail

Print Advertising Rates

Printed Display Advertising Rates monthly
  • FRONT COVER (includes 1/2 page on page 2, color & internet) $250
  • BACK COVER (includes color) $200
  • CENTER FOLD $295
  • FULL PAGE $170
  • HALF PAGE $115
BANNER ADS Display advertising on our website $12/ month
Please telephone if you have any questions
about charges for display advertisement makeup

Display Ads
Ads containing graphics, photos or special text. We can make up your ad professionally from your graphics, photos and copy. There is no additional charge for this service so your ad does not have to be "camera ready." Just sketch out your rough draft neatly and give us directions; we will do the rest. We do not accept proofs or negatives. If you prefer to submit "camera ready" artwork, please note that we require your ad to be printed with a laser printer, inkjet output is not acceptable.

Classified Advertising
$4.50 for 25 words or less. Mailed in ads are accepted with your good check. Or phone in your ads with your credit card at (509) 922-3456 or 1-800-326-2223.

Electronic Ad Submission
We accept ads electronically in .pdf format. Please ensure that all photographs are 160dpi and balanced for newsprint output. Please ensure color ads are CMYK. If you have any questions about electronic files, please call us. e-mail the files to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

On-Line Ads/ Banner Ads
We now offer on-line banner ads on our very popular website, We receive thousands of unique visitors each month. We can design and upload a banner ad using information from your print ad.

Please mail carefully in a cardboard insert or protective mailing envelope. Place your name on the back of each photo. Photos will be returned if accompanied by a self-addressed, stamped, mailing envelope. Please do not cut or crop photos. If you wish to submit photographs electronically, we accept .jpg, .tif or .eps files at 160dpi. Please note that inkjet prints and color laser copies do not reproduce as well as true photographs.

Over 7300 copies of Horse Previews are distributed quarterly in Washington, Idaho, Oregon, Montana and British Columbia. Pick up your FREE copy early at your western, tack, feed, farm & horse supply stores. Distribution is the first Thursday of January, April, July and October. Please contact us if you are interested in becoming a distribution point.

Special Position
All ads are positioned run of paper (ROP) at standard rates, without preference. Ads requesting premium or specific position other than ROP will incur an additional 15% charge.

Ads must be reserved by the 15th of the preceding month to be published in the next quarterly magazine. We are often able to accept ads a few days after the 15th, so please contact us if you require extra consideration.

Electronic Edition
Portions of Horse Previews Magazine are distributed electronically on the internet the first Thursday of every January, Aprill, July & October.
Our web site can be found at:
You can also contact us via e-mail:
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$10 per year United States; $14 per year Canada;
$20 per year International.
Payment must be made in advance.

Payment by your personal check or money order must accompany all mailed in advertisements. Please type or print your ad neatly. We are not responsible for accuracy from handwritten copy. Horse Previews will not be responsible for misinformation, misprints, typographical errors, etc., herein contained. We reserve the right to edit, alter, or refuse any advertising or articles for publication. Neither Horse Previews nor its advertisers intends prejudice because of age, creed, disability, origin or sex. Reproduction without permission is prohibited. All rights reserved ©2010 Horse Previews Magazine, P.O. Box 427, Spokane, WA 99210-0427.

Revised December 2016