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Advertising Rates Print E-mail

Print Advertising Rates 

Printed Display Advertising Rates monthly
  • FRONT COVER 1 photo (includes 1/2 page on page 3, color & internet) $220 
  • INSIDE FRONT COVER 2 photos $147
  • BACK COVER 2 photos (includes color) $195
  • INSIDE BACK COVER 2 photos $147
  • CENTER FOLD $280
  • FULL PAGE 2 photos $125
  • HALF PAGE 1 photo $85
  • ONE-FOURTH PAGE 1 photo $58
  • BUSINESS CARD copy ready $37
  • HORSEMAN'S DIRECTORY 1 year (listing appears monthly) $94
  • HORSE FOR SALE 1 month $37
  • WEANLING/YEARLING SHOWCASE 1 photo $37
ADD TO ABOVE RATES:
$5.00 for each additional photo per ad
$20.00 for one color on any size ad 

Please telephone if you have any questions
about charges for display advertisement makeup 

Upcoming Issues

January: Ronald McDonald Gallop
February: Paint
March: Quarter Horse
April: Arabian
May: Reining Horse
June: Gaited Horse
July: Fjord Horse
August: Trail & Recreational Riding 
September: Ride the West
October: Miniature Horse
November: Open Breed 
December: Open Breed
Don't forget the deadline! "15th of each month for the next month's publication."


Display Ads
Ads containing graphics, photos or special text. We can make up your ad professionally from your graphics, photos and copy. There is no additional charge for this service so your ad does not have to be "camera ready." Just sketch out your rough draft neatly and give us directions; we will do the rest. We do not accept proofs or negatives. If you prefer to submit "camera ready" artwork, please note that we require your ad to be printed with a laser printer, inkjet output is not acceptable. 

Classified Advertising
$4.50 for 25 words or less. Mailed in ads are accepted with your good check. Or phone in your ads with your credit card at (509) 922-3456 or 1-800-326-2223. 

Electronic Ad Submission
We accept ads electronically, via the Internet in Adobe Acrobat PDF format. Please ensure that all photographs are 160dpi and balanced for newsprint output. If you have any questions about electronic files, please call us. 

Photographs
Please mail carefully in a cardboard insert or protective mailing envelope. Place your name on the back of each photo. Photos will be returned if accompanied by a self-addressed, stamped, mailing envelope. Please do not cut or crop photos. If you wish to submit photographs electronically, we accept .jpg, .tif or .eps files at 160dpi. Please note that inkjet prints and color laser copies do not reproduce as well as true photographs. 

Distribution
Over 7100 copies of Horse Previews are distributed monthly in Washington, Idaho, Oregon, Montana and British Columbia. Pick up your FREE copy early at your western, tack, feed, farm & horse supply stores. Normal distribution is the first Thursday of each month. 

Special Position
All ads are positioned run of paper (ROP) at standard rates, without preference. Ads requesting premium or specific position other than ROP will incur an additional 15% charge. 

Deadline
All ads must be received by the 15th of the month to be published in the next monthly magazine. 

Electronic Edition
Portions of Horse Previews Magazine are distributed electronically on the World Wide Web the first Thursday of every month. 

Our web site can be found at: http://www.horse-previews.com You can also contact us through e-mail at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it - Ask about rates. 

Subscriptions 
$20 per year United States; $24 per year Canada; 
$40 per year International. 
Payment must be enclosed.

Payment by your personal check or money order must accompany all mailed in advertisements. Please type or print your ad neatly. We are not responsible for accuracy from handwritten copy. Horse Previews will not be responsible for misinformation, misprints, typographical errors, etc., herein contained. We reserve the right to edit, alter, or refuse any advertising or articles for publication. Neither Horse Previews nor its advertisers intends prejudice because of age, creed, disability, origin or sex. Reproduction without permission is prohibited. All rights reserved (c)2006 Horse Previews Magazine, P.O. Box 427, Spokane, WA 99210-0427

Revised January 2006